They provide a simple way to read exactly what you want to online without algorithms and other forces driving you down rabbit holes. However, RSS feeds still have their place and remain great for an in-depth look at a site’s new content. Yes, although in recent years they aren’t as dominant as alternative platforms have become the go-to option for following sites, watching feeds and learning about the latest content.

You can also set up your RSS feed to send out social media posts to all your platforms, so every time you create new content on your blog or website your social media fans will automatically know about it. Each time a new blog or update is added to your site people who have subscribed to your feed will automatically be notified, so it helps create a loyal repeat following to your site or blog. Having RSS feed functionality on your blog or website can be used as an additional marketing tool. How can a RSS feed benefit me as a website owner/blogger? Content is served to the reader rather than the reader searching for content. An RSS feed keeps people’s favourite blogs, news sites and other websites in one centralised place.

The technology eventually became more advanced and today an RSS feed can be described as:Ī tool to keep people automatically updated on content they like across the web. RSS technology was first developed in 1997 by a company called Netscape who sought to create a different way to distribute news, stories and information across the web. That’s what we’re here for… What is a RSS feed? RSS is short for Really Simple Syndication or Rich Site Summary, although neither name gives much clue to what it actually is or its functionality.

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