Linking digital and physical identities with face recognition is highly accurate and secure. What already is reality in the financial industry may now be introduced for various types of social networks: Identity proofing with biometrics.

Individuals and companies alike need a valid, yet convenient way to determine whom they interact with. Face verification additionally introduces a convenient user journey, with any login or transaction being authorized simply with a selfie!Ĭatfish fraud prevented with face recognitionĪs known from Peter Steiner’s cartoon “On the Internet, no one knows you’re a dog”, there is a challenge related to identities on the internet. Also, for Know Your Customer (KYC) onboarding, a matching between live selfie and ID photo can be carried out. Liveness detection makes sure, that a fraudster can’t use your photo or video to log on to an account or register. Face recognition can determine that the image uploaded shows the person sitting in front of the camera. This is the only way to effectively prevent identity theft through images taken from another person on the internet. The problematic issue brings up a new and broadly applicable use case for biometric authentication: Social networks need to use biometrics for their onboarding and login procedures. Such software focuses on reverse image search techniques, comparing an input photo with an available database.Īn alternative to reverse image search: Biometrics The aim is to find a software to expose a catfish with the images they use on their social networks. This is the reason why Google has a new favorite term looked for: Image search catfish. Thus, trust-levels on the internet are low and keep being problematic when entering a mere online relationship. Additionally, if you have been misled by a catfish fraud yourself, it may have various long-term effects on you. If you are the victim, it can take years to get back your credibility. Unfortunately, identity theft can strongly affect the associated person. This way they delude others, for instance in order to build trust or enter into a relationship. Most of the time, people do this on social networks to pretend they are someone else. January 2021 by Ann-Kathrin Freiberg Why image search catfish is the new favorite term looked for on Google Catfish identity theft stopped by biometric authenticationĪ catfish is someone who uses someone else’s identity.

Google reverse image search catfish